GST Rate on Internet ads
The GST rate on internet ads is 18%, under SAC code 999293 (internet advertising services). Here is the full breakdown, a worked example, and related rates in Services.
GST rate breakdown for internet ads
- GST rate: 18%
- Intra-state: 9% CGST + 9% SGST
- Inter-state: 18% IGST
- SAC code on the invoice: 999293
- Also covers: web advertising
Rates reflect the GST 2.0 structure effective 22 September 2025 (slabs 0%, 5%, 18%, 40%). Confirm the current rate on the official GST portal before invoicing.
Worked example: GST on internet ads
- Taxable value: ₹10,000
- GST (18%): ₹1,800
- Within state: ₹900 CGST + ₹900 SGST
- To another state: ₹1,800 IGST
- Invoice total: ₹11,800
FAQs about GST on internet ads
What is the GST rate on internet ads?
The GST rate on internet ads is 18%. Intra-state it is 9% CGST + 9% SGST; inter-state it is 18% IGST. Internet ads falls under SAC code 999293.
What is the HSN code for internet ads?
Internet ads falls under SAC code 999293, which covers internet advertising services. Show this code on every GST tax invoice line for internet ads.