How to capture IndiaMART leads into your CRM (2026 step-by-step)

If you pay for IndiaMART, the single biggest cost you carry is leads you never call. Here is how to wire IndiaMART into a CRM so every inquiry lands in front of a salesperson within 60 seconds.

Step 1: Get your IndiaMART Push API key

Log in to your IndiaMART seller dashboard. Go to Lead Manager → API Integration → Push API. Copy the API key. If you do not see this option, IndiaMART issues it after the first 30 days of an active paid plan.

Step 2: Set up CRM with native IndiaMART integration

Use a CRM with native IndiaMART support so you don't need Zapier. IndiaCRM, Kylas, and LeadSquared all offer this. In IndiaCRM go to Integrations → IndiaMART → Connect, paste your API key, save.

Step 3: Map IndiaMART fields to your CRM fields

Map SENDER_NAME → Lead Name, SENDER_MOBILE → Phone, SENDER_EMAIL → Email, QUERY_MESSAGE → Message, QUERY_PRODUCT_NAME → Product Interest. Add UTM source = indiamart so revenue attribution works.

Step 4: Set up auto-assignment rules

Assign leads to salespeople by city, product category or round-robin. The first hour matters — auto-assignment prevents the leads from sitting in an unmonitored queue.

Step 5: Add the WhatsApp + email auto-reply

Trigger an instant WhatsApp message: 'Hi {name}, thanks for your inquiry about {product}. A senior team member will call you in 30 minutes.' This 30-second response increases conversion by 3-5x.

Step 6: Set up a dashboard for IndiaMART ROI

Tag every IndiaMART deal so you can measure leads → quotes → won deals per month. Many IndiaMART subscribers pay ₹50,000+/year without knowing if the channel is profitable. This dashboard makes that clear.

Frequently asked questions