How to set up Shiprocket / Delhivery for your Indian e-commerce business

A courier aggregator is the right answer for most SMB e-commerce shipping under 1,000 orders/day. Here is what to evaluate.

Step 1: Compare the major players

Shiprocket: 17+ couriers, ₹35-80/shipment, broadest pincode coverage (29,000+). Delhivery Direct: ₹40-90/shipment, faster metro delivery, lower RTO. NimbusPost: ₹35-75/shipment, good for high-volume. EasyShip: international. Pick based on your geography mix.

Step 2: Open the account + KYC

Sign up, upload PAN/GST/cancelled cheque + KYC of authorised signatory. Approval in 24-48 hours. Get API credentials.

Step 3: Integrate with your store

Native plugins for Shopify, WooCommerce, Magento, custom platforms. Or use the REST API. Most aggregators sync orders both ways — order in store = label generated, status updated back when shipped.

Step 4: Recharge wallet for prepaid model

Recharge wallet ₹5,000-25,000 for prepaid shipping rates. Or post-paid (credit period) once you have 100+ orders/month track record.

Step 5: Set up pickup location

Add your warehouse/origin address. Schedule daily pickup OR on-demand. Bigger volume = same-day pickup commitments.

Step 6: Test with 5 dummy orders

Ship 5 orders to varied pincodes — metro, tier-2, tier-3, remote. Measure delivery time, customer experience, return process. Pick best courier per pincode based on actual data.

Step 7: Monitor COD remittance

COD payments are remitted T+5 to T+8 days typically. Track aging on Shiprocket dashboard. Slow remittance = cash flow problem.

Frequently asked questions

Which aggregator has the lowest cost?

NimbusPost and Shiprocket are typically cheapest for surface; Delhivery Direct cheaper for high-volume metro lanes. Negotiate above 1,000 shipments/month.

Can I switch couriers per order?

Yes — the whole value of aggregators. Smart rules: cheapest for metros, fastest for premium customers, lowest-RTO for tier-3.

What about international shipping?

EasyShip, Shyplite, ShipBob International. Or directly via DHL Express. International needs separate setup + customs documentation.