How to set up Shiprocket / Delhivery for your Indian e-commerce business
A courier aggregator is the right answer for most SMB e-commerce shipping under 1,000 orders/day. Here is what to evaluate.
Step 1: Compare the major players
Shiprocket: 17+ couriers, ₹35-80/shipment, broadest pincode coverage (29,000+). Delhivery Direct: ₹40-90/shipment, faster metro delivery, lower RTO. NimbusPost: ₹35-75/shipment, good for high-volume. EasyShip: international. Pick based on your geography mix.
Step 2: Open the account + KYC
Sign up, upload PAN/GST/cancelled cheque + KYC of authorised signatory. Approval in 24-48 hours. Get API credentials.
Step 3: Integrate with your store
Native plugins for Shopify, WooCommerce, Magento, custom platforms. Or use the REST API. Most aggregators sync orders both ways — order in store = label generated, status updated back when shipped.
Step 4: Recharge wallet for prepaid model
Recharge wallet ₹5,000-25,000 for prepaid shipping rates. Or post-paid (credit period) once you have 100+ orders/month track record.
Step 5: Set up pickup location
Add your warehouse/origin address. Schedule daily pickup OR on-demand. Bigger volume = same-day pickup commitments.
Step 6: Test with 5 dummy orders
Ship 5 orders to varied pincodes — metro, tier-2, tier-3, remote. Measure delivery time, customer experience, return process. Pick best courier per pincode based on actual data.
Step 7: Monitor COD remittance
COD payments are remitted T+5 to T+8 days typically. Track aging on Shiprocket dashboard. Slow remittance = cash flow problem.
Frequently asked questions
Which aggregator has the lowest cost?
NimbusPost and Shiprocket are typically cheapest for surface; Delhivery Direct cheaper for high-volume metro lanes. Negotiate above 1,000 shipments/month.
Can I switch couriers per order?
Yes — the whole value of aggregators. Smart rules: cheapest for metros, fastest for premium customers, lowest-RTO for tier-3.
What about international shipping?
EasyShip, Shyplite, ShipBob International. Or directly via DHL Express. International needs separate setup + customs documentation.