How to set up WhatsApp auto-reply for your Indian business (2026 guide)

Auto-replies on WhatsApp instantly acknowledge customers when you can't respond live. Indian businesses report 30-50% higher conversion when they add WhatsApp auto-replies to lead inquiries. Here are both setup paths.

Step 1: Choose the right WhatsApp tier

WhatsApp Business App (free) — one phone, basic auto-replies, up to 256 contacts per broadcast list. Good for 1-2 person businesses. WhatsApp Business API (paid per conversation) — many agents, CRM integration, broadcast to millions. Required if you have 3+ salespeople or 50+ inquiries/day.

Step 2: Set up Away Messages (Business App)

Open WhatsApp Business → Settings → Business Tools → Away Messages. Toggle on, write a message ('We are away — replies in 2 hours.'), set the schedule (outside business hours, always, custom hours). Hit Save.

Step 3: Set up Greeting Messages (Business App)

Same menu → Greeting Message. Toggle on. Write 'Welcome to {business}. Reply 1 for pricing, 2 for orders, 3 for support.' This auto-fires when a NEW customer messages for the first time.

Step 4: Set up Quick Replies

For frequent answers, create Quick Replies with shortcuts. Type /price → 'Our pricing starts at ₹X. Full catalog at link.' Saves repetitive typing.

Step 5: Scale to API auto-replies via CRM

Once you cross 50+ inquiries/day, move to WhatsApp Business API + a CRM with WhatsApp automation (e.g. IndiaCRM, AiSensy, WATI). Templates need Meta approval (4-24 hour turnaround) but you get keyword routing, lead handoff to agents, and full automation.

Frequently asked questions