How to set up a WhatsApp catalog for your business
A WhatsApp catalog turns your chat into a mini storefront. Customers browse products, see prices, and message you to order, all without leaving the app.
Step 1: Open catalog in WhatsApp Business
In Business settings, open Catalog. This is your product list customers can view from your profile and inside chats.
Step 2: Add products with clear photos and prices
One product per entry: a clean photo, name, price and a short description. Good photos and honest prices do most of the selling.
Step 3: Organise into sets
Group products into collections (for example by category or use) so customers find what they want quickly. A tidy catalog converts better than a long list.
Step 4: Share items into chats
When a customer asks, send the specific product from the catalog straight into the conversation. It carries the photo and price, so they can decide and order on the spot.
Step 5: Keep it current
Remove sold-out items and update prices. A catalog that shows unavailable stock frustrates buyers and costs you trust.
Frequently asked questions
Is the WhatsApp catalog free?
Yes, the catalog feature in WhatsApp Business is free to set up and use. It is one of the highest-return free tools for a small Indian business.
How many products can I add?
You can add a large number of items, but a focused, well-photographed catalog of your best sellers converts better than an exhaustive list.
Can customers order from the catalog?
They browse and add items to a cart, then send it to you as a message to confirm. You take the order and payment in chat, keeping full control.