Conversion Rate: Definition, Meaning & Guide for Indian Businesses

Conversion rate is the percentage of visitors (or leads, or prospects) who take the desired action — signup, purchase, demo request. Industry benchmark for B2B SaaS is 2-5% website to signup.

What is Conversion Rate?

Conversion rate measures how effectively each stage of your funnel turns prospects into the next stage. Website-to-signup: 1-5% is good for B2B SaaS, 8-15% for free tools. Signup-to-paid: 3-15% depending on price point. Lead-to-customer: 8-20% for Indian B2B SMB. Track conversion rate separately by source (organic, paid, IndiaMART, JustDial) — they differ wildly. Optimise the LOWEST conversion rate in your funnel first; that's where the largest gain comes from.