IndiaMART: Definition, Meaning & Guide for Indian Businesses

IndiaMART is India's largest B2B marketplace, with 220,000+ paid subscribers selling to millions of SME buyers. Sellers receive inquiries (leads) which can be auto-imported into a CRM.

What is IndiaMART?

IndiaMART (indiamart.com) is the largest B2B marketplace in India. Sellers create paid catalogues and receive inquiries from buyers across the country. As of 2026, IndiaMART has ~220,000 paid subscribers paying ₹3,000-₹50,000+ per year depending on plan. The platform sends inquiries (leads) via SMS, email, mobile app, and webhook/API. Most sellers struggle to follow up on all inquiries because volume is high but conversion is 3-7% — they need a CRM to capture, qualify and follow up systematically. IndiaCRM has native IndiaMART auto-capture: paste your API key once, every lead lands in your CRM in real time with source attribution.