WhatsApp Broadcast: Definition, Meaning & Guide for Indian Businesses

A WhatsApp Broadcast is a one-to-many message sent to a list of opted-in customers. On the Business App, broadcast lists are limited to 256 contacts. On the API, broadcasts can scale to millions but each recipient is billed as a separate marketing conversation.

What is WhatsApp Broadcast?

Broadcasts are the closest thing to email marketing on WhatsApp. On the free WhatsApp Business App, broadcasts go to lists of up to 256 contacts who must have saved your number — practical for small businesses. On the WhatsApp Business API, broadcasts can scale to millions of opt-in customers and use approved Marketing or Utility templates. Indian SMBs use broadcasts for festive offers, new product launches, abandoned cart reminders, and event invitations. The two killers: spamming non-opted-in numbers gets your account flagged or banned; sending the same template too often suppresses your open rates. Segment your lists by interest and recency for best results.